I started Selde because I missed decoration & making ceramics by hand.

For years, interiors have been dominated by the pursuit of perfection: matching sets, safe palettes, and rooms designed to photograph well but reveal little about the people who live in them. Somewhere along the way, many homes became more curated than collected.

I've always been drawn to a different kind of interior, one built slowly through instinct, curiosity, and personal taste. Hemingway's Cuban home. A rock star's English country house. The rooms I love combine influences freely. They mix old and new, bold pattern and different eras, tradition and experimentation. They feel layered and collected, not polished and perfected.

Selde is for people who see decorating as a creative act.

Drawing on decorative traditions but kept hand-touched, I gravitate toward gestural geometry and folk influences. I create wallpapers, textiles, ceramics, and objects designed to be mixed, collected, and lived with - colorways meant to move across styles. Selde gives you the ingredients. What you build is yours.

I believe the most memorable homes are traditionally rebellious: grounded in history and understanding, then made entirely their own.

Sunny Stafford

Founder, Selde